The insufficient nutrient supply from the food source and the changing lifestyle leads to the deficiency of basic nutrients to the body and increase the prevalence of the various chronic diseases, to which the customized premixes has become the best alternative to supply the required nutrients. The customized premixes are the blend of desired functional ingredients. The customized premixes contain the ingredients such as vitamins, amino acids, minerals, neutraceuticals, nucleotides, and herbs. In customized premixes, many numbers of ingredients are combined to increase the nutritional value of the product as per the demand of the user. The customized premixes deliver all the desired macro and micro nutrients in single blend and enhance the nutritional value of the product.
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Some of the key players of the global customized premixes market are Glanbia plc., Vitablend, Corbion, DSM, Stern Vitamins GmbH, Arla, Cargill, Watson, The Wright Group and Farbest Brands. Various global companies are contributed the descent growth to the global customized premixes market in terms of volume and revenue. The key players from North America and Europe contributed leading shares to the global customized premixes market.
However, the controversies in the market regarding the actual benefits of the customized premixes may hamper the demand of the customized premixes and restrain the growth of the global customized premixes market. The false claims by the few of the manufacturers about the product ingredients and its applications may distract the consumers which could restrain the growth of the global customized premixes market.
The global customized premixes market has segmented on the basis of ingredients, applications, form of the premixes and the geographical region.
On the basis of ingredients, the global customized premixes market has segmented into:
- Amino acids
- Speciality ingredients
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On the basis of application, the global customized premixes market has segmented into:
- Food and beverages
- Supplements and human health
- Personal care
On the basis of form, the global customized premixes market has segmented into:
In terms of geography, the global customized premixes market has been divided into five key regions, including North America, Latin America, Europe, Asia-Pacific (APAC) and Middle East & Africa (MEA). The North America has contributed the leading shares to the global customized premixes market in terms of revenue. The Asia Pacific has also registered the highest shares in the global customized premixes market in terms of volume due to the increasing awareness about the health benefits of the customized premixes and increasing demand of premixes. Europe has contributed the descent shares to the global customized premixes market. The Latin America and MEA regions are at a nascent stage and contributed lowest shares to the global customized premixes market in terms of revenue and volume due to the less demand from the non-developed countries from the Middle East and Africa region.
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