Global Natural Food Colours Market Overview
Colour influences the perceived flavour, quality, and freshness of any food/beverage, ranging from candies to wine. Many of the naturally derived colours also exhibit functional properties. For instance, natural carotenoid colours contain anti-oxidants which could act as health promoters apart from providing colours to food. Food colours are used to enhance the appearance of any food or beverage by imparting the desired colour which is lost during the food processing activity. Stringent regulatory frameworks, technological advancement in extraction, formulation & emulsion of colours, and demand for clean label products have brought a considerable shift in the demand from synthetic coal-tar food colours to natural colours and colouring food-stuffs.
Natural Food Colours Market Forecast
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The global natural food colour market was estimated to be worth US$ 1,144.0 million in 2014 and expected to reach 1,697.6 million by 2020, reflecting a CAGR of 6.8% during forecast period. The global natural food colour market represented 54.9% of the total food colour market in 2014 and is expected to account for nearly 60% of the overall market by 2020. The natural food colour market will witness a major contribution from colours such as yellow-orange-red and pink from carotenoids and anthocyanin.
Types of Natural Food Colours
Carotenoids were valued at US$ 363.2 million in 2014 with 31.8% market share. It is expected to lose negligible market share but maintain its dominant position through the forecast period. Anthocyanin is the second largest segment in terms of revenue and will maintain its dominance in the forecast period owing to new product development using anthocyanin for red/purple/pink and few blue shades for various low pH foods/beverages. Purple sweet potato and purple carrot & cabbage would emerge as most preferred raw materials for manufacturing anthocyanin-based colours. Spirulina extract is projected to witness tremendous growth during 2015-2020 with rising y-o-y growth through the forecast period.
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The key applications of natural food colours are confectionary & bakery, beverages, packaged foods, dairy products and “others.” “Others” category, which represents 316.0 million of total natural colours market, or 27.6% in 2014, was the largest application segment in 2014 and is likely to maintain its dominant position by 2020. It consists of frozen foods, condiments & dressings, functional food and pet food. Beverages is the second largest category occupying 21.5% of total market share or US$ 230.9 million in terms of revenue in 2013.
Geographically, the market is segmented into seven regions namely APEJ (Asia Pacific excluding Japan), MENA (Middle-East & North Africa), Japan, Latin America, North America, Eastern Europe, and Western Europe. Western Europe, North America and APEJ together constituted more than 76% of the market share in 2014. Currently, Western Europe is the largest market in terms of size and is expected to dominate through the forecast period. However, APEJ would emerge as the most vibrant market in terms of absolute increment just behind North America. In addition, investors prefer APEJ over North America due to ease of doing business, in terms of regulatory framework and labour cost. Manufacturers are targeting emerging economies of APEJ, EE and MENA as these are relatively by MENA. under penetrated market too. In terms of CAGR, EE is the fastest growing market followed
Natural Food Colours Market: Drivers and Trends
Consumer demand for natural products and food processors’ demand for transparent labelling would drive the demand of natural food colour categories. Furthermore, development in micro-encapsulation techniques and packaging innovation would give thrust to carotenoid market. Government regulations are highly supportive towards the use of natural products. Thus, there are numerous supply side and demand side drivers fuelling the expansion of natural food colours market globally.
Some of the market leaders across the globe are Sensient Technologies Corporation and Kalsec Inc., DDW, The Color House, Naturex S.A., ADM (Wild flavors Inc.), Chr. Hansen A/S, ROHA Dyechem Pvt. Ltd., GNT International B.V., DIC Corporation, and LycoRed Ltd. among others.
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